Travelex launches Luxury for Less – a one-stop-shop for luxurious holiday planning on a budget
14 Jul 2016
New research defines what ‘luxury holiday’ means, to mark the launch of new travel inspiration search engine Luxury for Less
Luxury for Less combines flights and hotels pricing powered by leading global travel search engine Skyscanner, together with Travelex exchange rate figures and the average spend of past holiday goers to help users create a luxury holiday to suit their budget. It’s the single source of information which does all the hard work for the holiday planner.
By factoring in the cost of everyday holiday spending items, such as wine, taxis and food, the travel inspiration search engine creates peace of mind by helping people to pre-plan their spending money requirements. Luxury for Less works by letting the holiday planner plug in their budget along with a few other essential factors to help them discover luxurious places to travel around the world without breaking the bank – perfect for the many suffering price-tag terror. Once holiday planners choose their dream holiday, they can then book their flights, hotel and get their spending money all through Luxury for Less.
In a bid to understand what Brits consider a luxury holiday, Travelex surveyed 1,000 people to understand how they go about planning these big-ticket purchases and exactly what they want to get out of it. The research found Brits define a ‘luxury holiday’ as being switched off from internet and smartphone access (despite many having an everyday dependency on smartphones and the internet), costing around £2,000 per person and staying in five-star accommodation at a beach destination such as the Maldives.
It seems Brits are stuck in ‘price-tag terror’ mode, with nearly two-thirds (60%) admitting that budget is the first thing they consider when planning a holiday. Indeed, 65% of people said they wouldn’t expect a luxury one-week holiday for a price tag of less than £2K per person.
In fact, the research finds that people fear price-tag terror so much so that over one-in-five (22%) end up booking all-inclusive trips despite not even wanting to go on an all-inclusive holiday. Why? Just over a third (34%) do so simply because they assume it’s easier to plan and more than one-in-five (22%) assume it’s the cheaper option. Yet, almost a quarter (24%) don’t consider the additional costs involved, such as spending money when they arrive at their destination.
The reality is that holiday goers in search of what they consider luxury can do it for a lot less than they expect. Travelex’s Luxury for Less travel search engine proves that luxury holidays don’t always need to come with an expensive price tag, allowing planners to start the search from £250.
When it comes to defining luxury, Britons have a clear sense of what they want – five-star accommodation comes out as the number one priority followed by a hotel room with a sea view and fine food on the menu. It seems the usual necessity of a phone and internet access that most can’t live without on a day-to-day basis is not something people want to experience as part of their luxury break, with less than 5% referencing having a phone or internet access as part of their luxury holiday experience.
Those in the East Midlands are looking for high-end toiletries in the hotel bathroom (18%) and people in the West Midlands are more interested in spending uninterrupted time with loved ones (20%). Finally, people in Yorkshire simply define luxury holidays as experiences that they couldn't otherwise afford at home in the UK (20%). No matter how a traveller defines luxury, Luxury for Less has been designed to help them achieve it.
So where exactly do we think luxury exists? According to more than half (52%) of Brits, the most desirable luxury location is the Maldives, followed by the Seychelles (45%) and the Caribbean (33%). It appears the UK is a nation of sun-worshippers with sunny climates dominating the list. The top 10 most desired luxury holiday destinations are:
- The Maldives
- The Seychelles
- The Caribbean
- Moritz, Switzerland
Elvin Eldić, head of retail for Travelex UK comments: “The reality is that there is so much more to booking a holiday than just flights and hotel. Often, many of us don’t do our research when it comes to spending money and the exchange rates at our dream destinations. This is where Luxury for Less comes in – it does the hard work for you.”
Luxury for Less is available at www.travelex.co.uk/luxuryforless. Together with Skyscanner, users can book their flights, hotel and get their spending money for their dream holiday.